Big Data Gets Up Close and Personal

If you ever wondered about the value of big data, just read this Wired article on what the data wizards over at Facebook are doing. They have identified the listening habits of members who have just started new relationships and those who have just ended relationships, so they can identify those likely to start or end relationships before they know. Sure, merchants would love this data for its targeted marketing value alone, but it also could be exploited easily for other financial uses. Imagine if you could incorporate this into algorithms that predict the performance of traders, athletes or anyone else. The opportunities are almost limitless.