Its name sums it up nicely. It takes events from approximately 30 popular social media services - Twitter, Tumblr, WordPress and etc. - and lets users create actions based on those events.
Although it is not robust as Yahoo Pipes, it is far more user friendly for the non-programmers.
It comes with a number of canned function, or "recipes," like finding out the latest free Amazon e-book download, getting an email notification when people update their Facebook or even sending an SMS text that will automatically ring your mobile phone allowing you to escape an awkward social situation.
Setting up a custom task takes about 15 seconds. You'll probably spend the most time just trying to figure out how to exploit the platform's capability.
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