How many of us have had enterprise software vendors that they plan to launch an Apple App Store-like offering in the "very near future" and that it will revolutionize how firms buy software?
Well, I am not biting.
There are many things that Apple can teach the enterprise-size firms. However software purchasing is not one of them.
Ever since Apple released its iTunes App Store for iPhones and high-end iPods, it raised the bar for all other software vendors in terms of intuitive user experience (UX) and pricing. The only problem is that it is focused strictly on the retail market.